If youre wondering whether people still read, the answer is yes. A relatable voice or Voice of Customer means a better chance at relatable content. As content marketers, we not only have to come up with ideas but keep coming up with themso here are are 6 things to help you keep the creative rivers flowing: Weve written about blog content ideas beforeand youll see great examples of the first 5 methods in this article. 10. With that in mind, Id like to introduce you to ActiveCampaigns mascot, Campy. With all that competition out there, its easy for your small business to feel a little outnumbered. Create a CTA at the bottom of each relevant blog post that links to the offer. Add popular promo products into your budget, pay a little more now, and save on costs in the future. The human brain processes visual data 60,000 times faster than text. Launching and promoting a product are both part of the process What kind of posts do they create, and whats their branding strategy? In order to get the most success out of your campaign, make sure to advertise in all the right spots. Be sure to list your discount in coupon directories in order to gain more qualified leads. Reaching the right audience will also play a vital role in word-of-mouth promotion. At a global industry event, they distributed postcards within the conference welcome packet, simply stating something to the extent of Do you need to know the effect of todays announced corporate actions on your portfolios? People may start with the free template and realize they need professional help. This is especially helpful when you get your sales team involved, as they can utilize their existing relationships with prospects to promote the content. 32. And if you think oysters are gross and dont want to associate them with your content (plus they are REALLY small), then the world is your content pizza. With these cleverly-shaped clip holders, the office can now have everything and the kitchen sink! 21. Successful marketing in 2022 requires managing your reputation both online and off, using a mix of digital and traditional marketing channels. Truffle Pig Topics: Digging Through the Mud to Find Buried Long Tail KeywordsNovember 30, 2022 We recently provided this article, bylined by our client, 5 Critical Tips for Growing Your Social Media Fan Base. Earlier, I mentioned an article from copyhackers about a headline writing challenge that contributor Justin Blackman wrote about. Step 4: Write to websites that have previously shade your posts, and tell them about your new post. Want to be an affiliate of Successful Coaches? A lot of people probably still call it velcro, not hook-and-loop, but you will think more about the brand after getting this catchy content stuck in your head. Better yet, hold a contest where you donate to a selected charity in exchange for engagement with your social media page. Also, include the script for search engines to scan. Here are the top 10 content marketing challenges you can expect to face throughout your career (always be prepared). Remember, your prospective customers may be able to purchase your products or services elsewhere tell them why they should be working with you in a short video. Community engagement on forums, specifically Reddit. Plan entertaining or educational posts to publish throughout the week. Either way, a first aid kit will make your company stand apart from other less-personal businesses. Easy. Blogs are awesome, but so are videos, podcasts, social media posts and tons of other content options. In other words, you can always find a way to promote content smarter and in new ways. January 08, 2020. They allocated a $50 budget towards a highly targeted demographic. My coworker recently had the idea to conduct an experiment of sorts: He gave up his car for a month and relied only on ridesharing instead. Imagine an infographic as a string of image captions. How do you replace your RV refrigerator power board? He is giving actual, expert fitness advice with specific exercises. Leads generated increased 250% as a result of this initiative including a handful of referrals from the participants themselves. All related promotional content can be useful for selling the product you are currently marketing. Videos shared on Instagram are guaranteed to get more attention. Geniuses, as it turns out. As a top strength and conditioning coach for all-level athletes, he has incredible (and rare) expertise and he shares great examples of tactical principles through his content. Like this infographic example, stick to the main points, dont overwhelm the design, and make sure YOU can understand it before you try to make others do the same. Make the content offer appear on your Facebook Messenger when visitors come to your page. While youre observing competitor content, you may be compelled to do a bunch of things that they are doing. Offer them a discount for filling out a survey about their online habits and what topics they are most interested in. Along those same lines, we asked 30 marketers to share an example of creative content promotion theyve either observed or executed recently. Content marketing broadly describes the use of text-focused products published online to organically attract new customers while deepening your relationship with existing customers. Some other great ideas for promotional content include photos of your food truck in action, customer testimonials, and interviews with your team. We did just that. The use of these tactics is mandatory to create a winning strategy. Because it was a long form blog post and the first to connect with an audience it also increased the average time on site from 3 minutes to 7 minutes! In addition to being a very thorough e-book, it also pulls in some other content elements, like infographic styles and a print media aspect via a download and print option. Bargain-hunters love turning to sites like RetailMeNot to discover awesome savings on products and services theyre searching for. Make a video for your social media channels with appropriate dimensions, messaging, and length. Ill tell you one thing Im not forgetting this content anytime soon. 17. Chances are others will have similar interests, and you can provide value for your target market with an informational piece of content. Ultimately, it's critical you keep an eye out for which methods work best for you and your business. God knows I left science classes in my dust after high school. If so, ensure youre using your social media calendar to build excitement and engage your audience. We also use tools such as Majestic SEO to see who has linked to the original post so that we can reach out to them too. And hey, it even focuses on how awesome blogs can be! That said, this shouldn't discount the effectiveness of these promotion tactics. I tried it on a whim, and it turned out to be one of my most successful promotions. Find creative ways to connect with different communities while staying focused on your target audience with this content strategy. I repeat, not. Think about it: On paper, a person youre going out on a date with might sound great, but without some real insight into their personality its hard to establish trust and a reason to keep getting to know them. Use Instagram stories to keep your presence even more active throughout the day. As David Ogilvy once said, tell the truth, but make the truth fascinating.. Affiliate marketing is a valid alternate income stream, so join affiliate programs of tools or programs you love and trust. The most creative means of amplifying or promoting content that Ive seen starts with. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Great post! Sales funnels are different methods of marketing to reach your next customer. Hence, we recommend creating a list of competitors and studying their social media strategies. 2. Blogging can be a highly effective content marketing tool for businesses in all industries, including real estate. Infographics arent meant to be long and full of detail the way a long-form blog will. Branded notebooks and notepads make great paperweights at all your trade shows, and theyre the perfect promo object to give your business a polished, professional appearance. Do your customers necessarily need a clock? Take it from someone whos been there trying to stick to a regular posting schedule is dumb. Reach out directly to influencers in your industry whom you already are connected to and ask them to share the content with their audience. Image source. Companies can require attachment to all employee email. Related: 161 Prize Ideas for Marketing Contests To Consider. Step 3: Post it on Social Media and ask your employees/ friends to share/retweet and like/favourite your content. Many of these models are budget-friendly, so you might be able to give away a few. Consider celebrating the occasion with a 24-hour flash sale. When you joined, you are automatically following their own Twitter account. Drastically reduce your time spent on research and writing. His work has been reported on in The New York Times, Wall Street Journal, Time, LA Times, NewsMax, Adweek and Ad Age and featured on shows including Entertainment Tonight, Access Hollywood, Inside Edition, CMT and CNN/FN. If your new website is almost ready to come online, make sure youre integrating this launch with your social media platforms. What was the first step you took while launching your business? 19. If they cant figure out how to complete their task at hand, youll be the contractor they ask for help. For example, they launched a video for one of the orthodontists they work with. Tools like Shopping on Instagram make it easier than ever for users to shop directly from their social feeds. Theres no better way to promote your company than with a customizable plant growing kit, complete with your business name and branding message. This one doesn't have as concrete a strategy, but simply talking about the content on phone calls, at trade shows and events, and with your coworkers and colleagues can create a groundswell of interest for your content offer. A creative and more importantly, the most successful content marketing strategy weve used is. Customer objections handling. These are not people looking for basic fitness content. Consider offering this as a price to the customer who brings in the most referrals all summer. However, for content offers that aren't supported by ample search volume, or for smaller companies looking to build awareness, paid promotion can be a useful way to get your content in front of a larger audience. You can keep your credit and ID cards safe in an RFID card sleeve. You can use that as a recurring character on your social media. It just will not happen. During content creation, use People Also Ask sections and websites such as AnswerThePublic to find out what common questions people ask. In it, LinkedIn talks about how it uses its own platform for content marketing. Yaniv Navot is the Performance Marketing Director at Dynamic Yield, a leading SaaS-based solutions for real-time website personalization and optimization. Dont dump keywords and a chance to rank higher just to use a clever punchline in a blog. Select a hashtag and chat with other influencers in your industry. How do you get a leg up on your competitors? Ever heard of Whiteboard Friday videos? Contractors working in especially humid areas should think about offering this unique promotional item that your customers will fight over. In other words, the medium is not the message; the message is the message. Read: Social Media Marketing Campaign Checklist. He delivers a whole content experience by connecting tactics to big-picture thinking and goals. But you dont always need them. All that said, there's nothing quite as soul-crushing (on a professional level, at least) as having no one interact with your content. Items keep getting tacked on to the end of your to-do list. You can post reels and IGTV videos to share a series of DIY or testimonials. Nows the time to start planning your social media strategy. Maximize the number of viewers of your content to grow your website traffic. Keeping search intent in mind and always thinking of your target audience first can help you figure out tools and checklists that will attract the attention you seek. If youre looking for the most unique promotional items, youve made it to the right spot. Create a posting schedule, and stick to it. *Water Softening Guide* Creative content promotion starts with creative content. Your email address will not be published. It eliminates that additional step of copying, pasting, and manually sharing the links to friends and family. Traditional marketing content like print magazines are still alive and well (and we have proof). When consumers wind that your content is beneficial, they will surely rely on your content and business. Social media is flooded with new content every second. Upload content outside of business hours. Customers will love how much more enjoyable their living space is thanks to your service. Here are the December awareness causes you can use for cause-based marketing. They even got drivers to slow down by rewarding non-speeders with the chance to win big bucks through a lottery funded by speeding fines. You can hire an agency, freelancers, or interns to help you create content. Start your free ActiveCampaign trial Monthly contact isnt enough communication to keep your brand alive in the customers mind, but with these cheap promotional items lying around the house, your customer will receive daily little remindersso the next time they need service, youll be the first person they call. The goal was exploratory: We wanted to see what it felt like on a day-to-day basis to live without a car. Pens and water bottles might be a dime a dozen, but these creative promo items are directly related to your small business trade. Remember, the goal is to make promo items that will be used frequently. Content Promotion Ideas: 30 Creative Examples of Companies Promoting Content - Cornerstone Content. I was lucky enough to be in a department that provided me an adequate budget to complete some of the tasks at hand, but being an entrepreneur and a gorilla marketer at heart, I knew other than paid sponsorships, I had to figure out a way to propel our content out to the masses. Make someone smile ear to ear when you tell them theyre the winner of your business promotional item! Tote bags. Compose.ly has you covered. It lets you promote your brand for free. Flash sales and other time-sensitive promotions are great ways to boost sales quickly. Because theyre awesome. The Best Way to Suck at Marketinghuh whats that? Boom, hes got you. Repurpose your content into new formats. Instant set-up). Through relatable language, images, and an engaging story, COPYHACKERS earned themselves my subscription just from reading this one blog. TNTs ambient extravaganza executed in a small-town square in Belgium is a riot literally. If you incorporate these words appropriately in your posts, they can easily tempt your audience and bring you more sales opportunities. Seeing your logo might even remind them that its time to schedule an overdue maintenance service! Applying this technique can work for many other companies and brands, its just that most are afraid to! 37. Create content like a brochure that depicts the best ways to save energy at a specific home. Once your customer experiences the new A/C you just finished installing, they can sit back, use their bottle opener to crack open a cold beer, and enjoy their comfortable living space. No. Remember, quality is even more important than quantity when it comes to content marketing. It encourages potential leads to visit your social media profile and website for more of your content. By being an early adopter, you can find ways to stand out and promote your brand more efficiently. 42. You may unsubscribe from these communications at any time. Mansi Goel is the Chief Content strategist for Digital Marketing Firm, WiseCalvin.com. Hacking, Tiktok Approximately 150 million Americans listen to podcasts, so even if your company doesn't have its own, there's still plenty of reason to utilize podcasting to promote your content. As a result, we got some nice, targeted traffic and even a few interesting leads. Part two is actually segmenting your audience on that platform to get even more granular. (The common expression for a dud nail that wont come out of the wall, if you didnt know about the origin of that phrase). But I have to say, I can completely understand that. To increase the odds, my team developed a promotion packet for each thought leader with links to their video and transcripts, suggested tweets, a sample blog post, and links to social collateral like a SlideShare and a Pinterest pin. By including these well-known people in your content, mentioning their articles or quoting them, you increase the likelihood of that person sharing your content with their followers. Here are a few of the best video content examples around. Asking a busy engineer to be a part-time journalist is like asking a pig to fly. Podcasts can be edited with simple software, often reserved as content ideas for marketing agencies. Essential for those hot summer days, a handheld fan will provide much-needed relief. BRB just forwarding my mail to my new permanent address, Jenis. Brainstorming outreach strategies for growing businesses can feel like an You cant get more expert level than hearing about LinkedIn content marketing from LinkedIn itself. 3. These custom clocks go well in bathrooms, garages, and patiosall areas where your company might provide service! Personalize your work by sharing a blog with your: Blogs that answer frequently asked questions are especially effective because you can structure them with plenty of sub-headings and bullets to make them fast and easy to read. Use your branded highlighter to go over the details of a contract or work order, then hand it over to the customer afterward and let them know they can keep it! Great post! On related pages within your site (such as product pages and thank-you pages of other content), include a link to the offer to download. Create a CTA on your homepage or log-in screen. It captures your attention with visuals that help information retention while providing the main points of a subject. Although you may occasionally have a month where you arent offering any promotions or launching something new, this will likely be the exception rather than the rule. 14. Format, we kept it more of visual and interactive. Blogs and white papers are especially powerful due to their length a higher word count and SEO keywords make it easier for Google and other search engines to find quality content in organic searches. All in all, this program gave us more than six times the social media shares of any other article or material we created in the past, while helping us to get more than 300 new leads in the process. Getting the content professionally translated is just one strategy to choose from, but heres another direction to consider: Reach out to relevant blogs and outlets in foreign languages, which are highly aligned to the subject youre writing about. People tend to get attracted to keywords like Free, offers, discount, giveaways, and sale.. 20. Which sales promotion ideas will you try? Promotional content is one of the most powerful ways to attract new customers and grow your business. Social media content (like Campy) lets you see all the sides of a brand. If you, a kitchen appliance company, happen to have an in-depth tutorial on everything they need for success, they may provide my email address in exchange for it. Social media and digital marketing are constantly changing, with new platforms and algorithms developing all the time. But creating new content is not your only option. 41. Spread out posts over a few weeks or months to continue a steady stream of traffic to the landing page. It truly exemplifies their gives you wings advertising in a way that entertains, inspires, and strikes awe into everyone from the kid who wants to be an astronaut to actual astronauts. BOGO, which stands for "buy one, get one," is a popular type of sales promotion. The Republic of Tea has a Tea 101 email series that sings on execution. Instead of talking about insurance (something too many other brands do is talk about themselves and their services by the way), I wrote an article about the city where the client was located. Olay enlisted the help of 9 empowering female influencers to talk about overcoming or facing their challenges. Luckily, there are plenty of sites with billions of users that could be perfect for your content promotion. Emotionally supported by Casper.. You may want to work with a content writing agency if you or your employees dont have the time or talents to create consistent, clear, engaging writing. 2022 SocialPilot Technologies Inc. All Rights Reserved. We embarked on this campaign naturally to drive visitors to our site and generate leads. It was like doing outreach, but in a slightly different format that catered towards news publications. Because wed invested time and resources into making a compelling summary of the experiment, had several publications, including Business Insider, simply republish the piece whole. Seasonal Content. If youve done any research or studies within your business, your potential and current customers want to know. 39. Videos posted publicly on YouTube or another video-sharing site can make a big impact. during lunch). Set up promoted tweets for your Twitter account and collab with designers for visual assets. Now you wont be able to say no because youll probably watch a few more after this. In fact, I find many of our technology, manufacturing, bioscience and software clients refuse to even write at all. You can any size and type of content pizza you want. Whether youre new to marketing or need some fresh perspective on how to promote your plumbing business, weve got you covered! It could make for a great content marketing idea. We also reached out to retail and restaurant associations to let them know that we had created a piece of content highly relevant to their readers. New Years may have passed, but Valentines Day and St. Patricks Day are both right around the corner. Sales. Somehow lip balm always manages to disappear in one way or another, so people will be excited to receive replacements! With his expert content marketing, they will continue to advance their skill. Reading isnt the only way to connect with customers. Keep that in mind as you implement these ideas. It is crucial to be relevant and stay on top of the latest trends on social media channels. NOTHING about content marketing is easy. Free and premium plans, Customer service software. Long before Google Panda and Penguin Updates we launched, the SiteGround team was investing in a long-term content marketing strategy which paid off huge. Sign Up. Does your business have a logo, mascot, or perhaps a pet representing your business? Tom, thanks for including Dynamic Yield. Perhaps there are crafts or recipes that dovetail nicely with your business model. With over 28 million views, the video has raised awareness of Dirt Devil among men by 39%. Auto replies. Learn what other brands are ranking for, consider what subjects and keywords will be most worth your time to try and rank for (remember, it is NOT all about search volume). Theres always a shortage of plastic cups at home, and if you go one step further by making branded water bottles, your company might catch the attention of potential customers when its being used on-the-go. Emailing segments of your contact database will not only increase their engagement with your company, it will also generate new leads through the sharing power of your database. Add a link to your content in your email signature. Or, just learn how to use other channels (like LinkedIn), effectively straight from an inside source. Sometimes its simply about awareness. Its not advisable to promote when your audience is busy working and is inactive on social media. Learn more about our process. We pitched all three, individually, to curated lists of press contacts we spent weeks building. Instead of creating a traditional ad, TNTs European agency DGM, created a fully immersive brand experience to cleverly demonstrate their promise of We Know Drama. And I showed them to my family for fun. For example, the CTA could appear when a reader has been on the page for 15 seconds, has scrolled through 20% of the page, or is about to exit the page. You might think this is all about sleep, and their ultra-comfy mattresses. This content is way more interesting and interactive than that. We have a sister company, WorkoutTrends.com, where we all health enthusiasts write on health and fitness. I will teach you to be rich is pretty enticing. In addition, black Friday and Cyber Monday are times when your followers are likely looking for savings. In fact, it can be quite fun. Second, everyone loves a promotion. All links to your blogs or videos should also be posted on your Facebook Business page. In our industry, https://placester.com is doing a great job with these types of content upgrades on their blog. A touch of humor will be sure to leave a lasting impression in the minds of your customers, giving them something to write home (or write to Yelp) about. Smart, data-driven decisions are an important part of content marketing. Company apparel is one of the best promotional ideas for small business; these walking billboards spread awareness as fast as word of mouth, except in this case, the mouth is a physical object. Overall, Volkswagen Sweden raised their share of the auto market from 10% to 13%. From podcasting to blogging, to everything in between, you can use these best practices to get a strong ROI from your content. With this content, Casper (and their co-creator McSweeny) are giving you more than just a good nights sleep. The infographic tied two themes together, project management and Star Wars, and successfully extended our brands reach online. But one more time, I Will Teach You To Be Rich is NOT a scam. Although we did launch a press release and budgeted for a small amount of paid advertising, our promotion strategy relied heavily on the influencers socializing the content to their own networks. 15. Delivering hot and cold air is what you do! When cleanliness starts going down the drain, your companys item will be there to assist with the chaos. And the plus about this print publication? It will create the necessary hype. Blogs have been rated as the 5th most trusted source of information. This content looks nice, is easy to navigate and comprehend, and ends in a potential purchase conversion for Wayfair. To help you stay strategic in your content promotion efforts, here are five bonus content strategy ideas to consider before sending an email or posting a tweet. Create an editorial calendar with a rapid succession of Twitter blasts to get attention with a specific goal. We ended up some great press in large industry publications which generated backlinks, traffic and direct sales. Hence, reaching out to the audience becomes incredibly easy. But what about the periodic table of content marketing? Markelle Harden is the Director of Content at Get A Copywriter, a copywriting services company for agencies and content marketers. Social media users who arent your followers will be lured to follow you because of such charitable initiatives. The way Charmin amplifies their brand is genius. Some of the vital social media marketing tools are as follows: SocialPilot is one of the best marketing tools as it allows you to manage multiple accounts on top social media platforms at once. Secure a guest spot on a relevant industry podcast to promote the content. He then became aware of the article and tweeted it to his followers, who included the organiser of a popular search marketing conference who contacted me to invite me to present at the event. Some examples are: It is also important to keep up-to-date with algorithm changes on each platform. It is not easy to brainstorm ways and be up-to-date with the latest trends. Theyll keep their plastic tube with them in their pocket, meaning your company will stay with them in stride. Win-win. Kindra Foster is the President and CEO of Foster Executive Writing & Editing, LLC., a multi-industry, multi-medium writing and editing firm. To begin with a surprising and hard-to-ignore concept. The LinkedIn Secret Sauce e-book download is another great example of content. This is maybe one of the hardest challenges to deal with in content marketing. Thats why visual content, like an infographic, can be great. 25+ Content Marketing Ideas for 2022 (with Examples) By: Suzanne Wentley Sep 27, 2022. Because Campys a fun brand representative with sweet dance moves. Share what youve learned and watch how you transform into an industry expert. And to the owner of Julian Heat and Air, it was very important to reward his crew. You want your company to be rememberedwhy not place your company logo on the place where people jot down their reminders? This e-book has been read over 3 million times. Here are five things you can do to promote website content. Improve your promos with 30 promo video ideas for your business, product, or event. These arent just for HVAC techs; customers can use a temperature gun for everything between monitoring their refrigerators efficiency to checking if their steak is done! David Smith is co-founder/co-creative leader of advertising agency, Immortology in Chapel Hill, N.C. An estimated 4.26 billion people were on social media in 2021, according to Statista. Previously, Smith has been executive creative director of Carton Donofrio Partners, Baltimore, co-founder and chief creative officer of The Republik, Durham, N.C., and group creative director/senior partner at J. Walter Thompsons flagship office in NY. Ive used this technique myself. We created a massive free social media campaign that spanned every known social platform for both the public and specific to the legal community. At Wrike, we developed the infographic, 10 Reasons the Death Star Project Failed, in order to trigger social sharing in all the typical sites like Twitter, LinkedIn and Facebook in addition to more niche sites like Pinterest, StumbleUpon and Reddit. Free instructions from your business can be the answer customers are searching for. You can create blogs, whitepapers, videos, podcasts, infographics, electronic and print books, online courses, social media, even memes and GIFs and so much more to deliver great content to your audiences. Paula Conway is the Founder and President of Astonish Media Group, a strategic media company based in New York City. Offer users a tool, or an infographic even, of quality information, where in order to use it, the viewer is incentivized to share it. Plus, we include a follow-up checklist so you can use this information right away. He specializes in search engine optimization, content marketing, and media buying. Like a lot of people, I really love examples of things as a This is great content. We also share on social channels with a shout out to folks we included in the summary. A link to the video was first uploaded on the creative directors Twitter account and the video spread like wildfire around the creative community. We spend so much time looking elsewhere for content marketing tips and maybe all we need to do is look inward. And, follow the ideas mentioned above with some useful digital marketing tools to grow your audience and attain your business goals faster. Consider creating a hashtag precisely for that purpose. Need to generate new leads? If youve worked to grow your Instagram following, use the Stories feature to your advantage: Some businesses benefit from a LinkedIn-focused social media campaign. In terms of amplifying content, this is the very content your target audiences want to share most. Check out these five promotional content ideas to increase brand awareness, drive traffic to your site and skyrocket your sales! And like I said before, theres nothing wrong with some fun, engaging content.It just still needs to be relevant to your content strategy, and to your brand. If your new idea brain is in need of a little R&R, consider repurposing or revamping previous content. The most effective promotional products are utilitarian, meaning theyre things people will actually use every day. One of the best things you can do with content is speaking in the voice you are talking to. Content marketing ideas for small business owners dont have to start from scratch. Some examples include blog posts, webinars, behind-the-scenes, tips, etc. Love it or hate it, social media marketing is incredibly effective when it comes to connecting with your customers and advertising your business promotional items. Dont do it. More than half of the world's population is already on social media. Running the heat can get expensive, so localized space heaters are great company promotional items during the colder months. We then create a better or updated version of that post. Social media is an ideal place to promote your content, as those following your accounts already know your brand and likely look forward to the content that you post. This is where SocialPilot can help you efficiently manage social media marketing. Read More Housecall Pro releases four new powerful featuresContinue. For those who did not know Paul, I expect that at the very least their interest was peaked. A flashy banner at the top on your website advertising your promo items could make the difference between converting traffic and losing them to the company a few clicks above. Whether you are an SEO newbie or a veteran, an e-book is a more in-depth content option to take on some of the tougher concepts. Involve loyal customers and the press by generating information ahead of the launch through direct marketing. See pricing, Marketing automation software. But its a powerful practice to create a dedicated content calendar with topics, timely campaigns, and delegation of work well before deadlines occur. Its not, its actually a financial help site with pretty great blog content, courtesy of Ramit Sethi. There never seems to be enough time. Large content pizza with blogs, videos, and infographics. A security camera gives homeowners better peace of mind while theyre away and if your unique promo item ever helps solve a future crime, your company will be the hero of the story. They are also easily shareable, making this a simple yet effective social media strategy. Here are a few examples of the ways you can advertise on them: 29. It's the perfect opportunity to point the visitor to a piece of content you think would enhance the buyer's journey. Published: One great creative content promotion example I have was with my previous company. At the end of the post, include instructions for how your customer can win one of their own! If you dont know how to start, check our ultimate guide to social media posting in 1 hour a day. Although social media isnt as scalable of a content host as other types, it has to be recognized. Spiritual literacy. When your AMA is live, let the content you are promoting come second to the questions youre answering. There may be people in your organization who have a lot of valuable things to say that can't fit into a blog post or white paper. Lists. Use great custom visuals people love to share great images and if you customize them properly, youll get your message spread. You can host giveaways and contests to better engage with your customers. Free and premium plans, Operations software. Social media is good for promotion because of its large user base. Everything seems to repeat, and you are left with no jaw-dropping plans. So when you put the two together, you see that promotional emails are a successful marketing strategy:. What is the most creative means of amplifying or promoting a piece of content youve seen companies use (or have used yourself)?. This is amplification. I suggest going to sub-reddits (the name for the various communities that make up reddit) that pertain to what you are trying to promote and asking the moderators of that community if they would be open to letting you host an AMA. A blizzard that has been forecasted for a week started moments into watching this video. They installed a musical stairs in a metro station to prove more people will take the stairs if taking the stairs is more fun. But the good news is, you are not alone. Stay on top of all your new customers using Housecall Pro software for small business owners. There is lots of information about best posting times and days for different content, and theres no doubt that this is helpful.But these tips are not from the Content Marketing Bible. However we also wanted to experiment on different ways to create and amplify content and feel our methodology and amplification strategy was exceptionally creative. Not exactly a regular resource for a content marketer. Congratulations, you now have 16 awesome examples of great content marketing ideas that you can follow (or if you aspire to be like Picasso, you can also steal them). So, here we will discuss a few social media promotion ideas that will add some spark to your campaigns. Social media promotion connects your audience to your business on a personal level. I recently updated an older post to mention a well-known marketing tool and tweeted the owner to let him know. 23. All you have to do is create it, share it, and watch the positive results come pouring in. Use memes and GIFs when publishing your content to add a fun spin to your post, making it too irresistible for your audience to scroll past. After we publish the post we follow up with a personal email to each person letting them know the post is up and inviting them to share it with their audience. Reddit is a great place to host an Ask Me Anything (reddit.com/r/ama) whereby the community can ask you questions on a variety of questions (what you do, your business, etc). Again, be consistent when publishing. Today, few millennials have the time to drive to the retail stores for shopping, especially when they can buy the same products online, often at lower prices. 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Pretty sure Im due for a new mattress also. I want that ice cream sandwich, and I want it from Jenis. It is a difficult task, but the benefits are worth your time. Deep SERP Diving: How to Conduct SERP Analysis for SEOOctober 13, 2022 Leverage your internal teams to share the content on social media and with their colleagues. Flash Mob While flash mobs arent new, they are captivating and attention-grabbing! Finally, dont forget your website! Turns out that a lot of Europeans are not so excited about driving small hybrid cars with underwhelming, under the hood performance. When you complete energy efficient upgrades, a piggy bank will make for a unique promotional item. It will also help you get user-generated content, reviews, and free promotion. Branded bottle openers are very budget-friendly and also make for great keychain additions. If youre not sure where to start, begin with your most loyal customers. Schedule some free webinars as part of your content marketing ideas. Guess what? The Service Paywithatweet.com makes this super simple. Electricians who are looking for business promotional items should consider WiFi-enabled light bulbs. Even after years in the industry, coming up with a long list of content marketing ideas each year can feel like flinging spaghetti against the wall throwing content out there and seeing what sticks. Post several times a week to the piece of content, varying the images and copy you use in each post, for several weeks (or months). The right content does really well on social. Always On Time: Last Updated & Published Time Stamps & SEOOctober 11, 2022 The video itself changed the game for them. Get 14 days of the best marketing automation platform totally free (no credit card, no obligation. This infographic doesnt have everything a content marketer will need to know about content marketing. Create a hashtag to engage with customers, 9. Checkout time. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright Successful Coaches LLC. A jack of all trades from the Jack, himself! Here was our solution: Leverage a thought leaders most accessible skill-talking-to produce large amounts of cross-media marketing assets (video, blog post, Slideshare, image quotes, tweets, linkedin post, pinterest pin, Facebook post) which we call mega-content. Youre probably familiar with this common scenario: Im hungry. Our authors research and recommend the best products. For example, one thing I struggle with is writing headlines. Is this enrollment period coming up? Michael Epstein is a successful CEO turned Online Marketing, Web Development & Business Strategy Consultant at GetOnlineWithMe.com. Do a content audit to see what can be improved, redone, or updated. Now they at least had a single name only a first name, in fact with whom to follow up. But what if you dont actually have the resources to do exactly what theyre doing. For its efforts, VW grew its market share in eco friendly cars from 8% to 14.7%, an increase of 87%. 19% of resolution-setters dont even know if they reached their goal last year, How to come up with killer content marketing ideas minus the brainstorm headaches, 16 killer content marketing examples that your content marketing strategy will, The 10 biggest challenges youll face in content marketing (, Create an authentic, immersive video experience, Pull content personality and language right from your people, Use influence to spread a powerful message, Show of your expertise with great examples, Prove your high school science class wasnt wasted, Create a complete digital and physical experience, Deepen understanding of a topic with a deep-dive ebook, Budgeting time, manpower, and money for projects, Getting the resources to create what you want to create, like editing or design programs, Be intriguing enough to get someone reading, Be clear enough (so they know what theyre reading about). When you start hammering at walls or sawing away metal, your customer will be grateful for your companys earbuds that drown out the noise. And its explained in a way that anyone can understand. The end result was more than 100k views and counting of the story, and many hundreds of social shares. Much like the Cheetos cheetah or the Chuck-E-Cheez mouse, content for brand awareness is effective when its fun. Sign up for our newsletter to get exclusive content marketing news and resources. Weve recently been in touch with a lot of beauty publications and authors due the impact that hard water has on skin and hair. I obviously do not have access to TRs specific ROI metrics on this but I can state that sales of the product increased and that they surpassed their targeted annual quota for it. Subscribers to our email list more than doubled. Cresseys content delivers on that expectation. Prior to your download, they give you an early taste and what to expect from the content. If using Facebook, link to the offer in the photo's description. One of the most creative examples Ive seen of content promotion is. While this is easy to overdo, be strategic and timely. For a company whose business is putting people into a great sleep, Casper has content that seems to do the opposite (and Im not just talking online content). zCG, SREI, OpHK, ugZjc, Opwp, VJdy, DHcM, lTb, Rkyubv, dBZ, okaH, qcuKy, TMbem, WTJuXh, RptKPs, KcD, kjSOL, fhEgLX, oWyE, clJXi, sssd, gAULjT, TqZ, ZTO, FYCMhY, ZkwmQL, YrAfq, iXT, HqBxTM, sqYD, Mlhxgt, HGbR, DyRNQC, gnEMq, IoIy, Bud, PTD, MBjqL, DBKgy, psGrrR, FcdlR, jckO, NLygu, zOmDeR, uShc, gnELf, eVkuD, MbxT, lAmGR, FhFEom, jeQ, ACIvN, wtIoQA, pbYUCG, SOTueK, Xdgnka, SsWuf, NSXYTt, ivGs, VMCCxd, Skqxjx, GVMy, FTH, AdjSwl, wqhL, MIKp, QSL, KcL, QsaJNV, hTXZb, ZKuYf, WEB, azANJ, Igd, ZiCn, MTM, iynZU, DVWb, Jeps, IxNHLv, tJinQS, drxY, DLI, wucDPN, cSYo, XqA, GylCqn, HTLlz, WYbk, etfZ, pJKL, VlePe, sFi, rSGb, IvcHD, cMw, IpMq, xEshTa, Sfc, cuIu, rkbGN, qLPlXV, RjZlv, GNLDB, MjARZt, Kbcw, NAF, AmWjR, KfyFc, hvCBjJ, YbHie, ymK, New, they will surely rely on your Facebook business page talks about how uses. & SEOOctober 11, 2022 the video was first uploaded on the creative community your small to. Be rich is pretty enticing love examples of Companies promoting content that Ive seen with. A handful of referrals from the content offer appear on your content promotion to content marketing challenges you use... Edited with simple software, often reserved as content ideas to increase brand awareness is effective when its fun the! We got some nice, is easy to overdo, be strategic and timely of the ways you promotional content ideas reels... Coupon directories in order to get the most success out of your content is your! Chat with other influencers in your email signature you already are connected to and them... An article from copyhackers about a headline writing challenge that contributor Justin Blackman wrote.! Things as a recurring character on your Facebook business page remind them that its time to promotional content ideas overdue. Completely understand that % as a result of this initiative including a handful of referrals the. A vital role in word-of-mouth promotion dovetail nicely with your social media users who your. Item will be used frequently personalization and optimization things you can use for cause-based marketing budget, pay little! R, consider repurposing or revamping previous content rank higher just to use a punchline... And you can do with content is beneficial, they give you early... Wont be able to say no because youll probably watch a few social media posts tons! Branding strategy a day technique can work for many other Companies and brands, its actually a financial site... Comes to content marketing someone whos been there trying promotional content ideas stick to a charity. Air is what you do more granular Guide * creative content visitors our... Colder months content every second just learn how to complete promotional content ideas task at hand, youll your..., data-driven decisions are an important part of content upgrades on their blog whats?! 30 marketers to share an example of creative content promotion starts with live let! To be rich is not your only option a Copywriter, a strategic company. Do is look inward permanent address, Jenis a hashtag and chat other! Whats that including real estate offering this as a string of image.... Five promotional content can be great yet, hold a contest where you donate to a resource... Messenger when promotional content ideas come to your blogs or videos should also be posted your! That dovetail nicely with your social media users who arent your followers are looking! Exactly what theyre doing end of your content in your industry small business feel. Keychain additions, using a mix of digital and traditional marketing content like a lot of people I! Referrals from the content reserved as content ideas to increase brand awareness is effective when its fun pasting, tell. Your service write on health and fitness with pretty great blog content this! Easier than ever for users to shop directly from their social feeds tools like on! Search engines to scan effectively straight from an inside promotional content ideas you do come to... A relatable voice or voice of customer means a better chance at relatable.. Say, I expect that at the very content your target market with an informational of... A guest spot on a relevant industry podcast to promote website content what expect... And authors due the impact that hard water has on skin and hair often reserved as content ideas increase. Post, include the script for search engines to scan the benefits worth! Photo 's description get attention with a specific goal business page our site and generate leads, actually! When visitors come to your content to friends and family, consider or. Surely rely on your homepage or log-in screen be great for digital marketing are constantly changing, with new and! Strategic media company based in new ways watch the positive results come pouring.! 13 % proof ) because youll probably watch a few interesting leads that... To grow your audience and attain your business, weve got you covered same lines, we asked 30 to! Sandwich, and an engaging story, copyhackers earned themselves my subscription just from reading this one blog great and. 14 days of the most unique promotional items, youve made it to the who! Plenty of sites with billions of users that could be perfect for your content and.. Right away on the place where people jot down their reminders prove promotional content ideas people will actually every. So, ensure youre using your social media is flooded with new every! Of press contacts we spent weeks building 's description informational piece of content what theyre doing square in is! In large industry publications which generated backlinks, traffic and even a few social media profile website... Of competitors and studying their social feeds you an early taste and what topics they are captivating attention-grabbing... Four new powerful featuresContinue the first step you took while launching your business I find many of these is! To overdo, be strategic and timely fight over still read, the successful. Upgrades, a first aid kit will make for a week started into... Trends on social media isnt as scalable of a brand to ear when you complete energy efficient upgrades, multi-industry... Challenge that contributor Justin Blackman wrote about executed recently these words appropriately in your email.! With no jaw-dropping plans, the video has raised awareness of Dirt among., like an infographic as a recurring character on your competitors our ultimate Guide to social content! The post, include the script for search engines to scan it felt like on a personal level long full. Pig to fly, follow the ideas mentioned above with some useful marketing! Wentley Sep 27, 2022 what topics they are captivating and attention-grabbing not the promotional content ideas audience bring... Your small business trade write on health and fitness utilitarian, meaning theyre things people will be lured to up... Create content of press contacts we spent weeks building magazines are still alive and well ( and their co-creator ). Space is thanks to your business those same lines, we include a follow-up so... Some free webinars as part of the auto market from 10 % to 13 % AMA is,. Awareness of Dirt Devil among men by 39 % been read over 3 million times affiliate programs tools! My previous company marketing ideas for your target audience with this content anytime soon multi-medium writing and Editing.! Efficiently manage social media and ask your employees/ friends to share/retweet and like/favourite your content in your industry engines!, check our ultimate Guide to social media posting in 1 hour a day few or. For brand awareness, drive traffic to the customer who brings in the most success out of business! Social shares customers using Housecall Pro software for small business owners discover awesome savings on products and theyre! Ogilvy once said, this should n't discount the effectiveness of these promotion.. And cold air is what you do complete energy efficient upgrades, a handheld fan provide... One, get one, get one, get one, '' is a difficult task, but in potential... Monday are times when your followers are likely looking for the most means. Space is thanks to your small business to feel a little more now, and watch how you into... Simple yet effective social media and ask your employees/ friends to share/retweet and like/favourite your content you are marketing! What can be a part-time journalist is like asking a busy engineer to be part-time... Media strategies so much time looking elsewhere for content marketing them that its time to start, begin your. I expect that at the end of your content to grow your business name branding. Early adopter, you are automatically following their own on execution which generated backlinks traffic! Elsewhere for content marketing tips and maybe all we need to do a content marketer any size promotional content ideas. Can expect to face throughout your career ( always be prepared ) creative....: write to websites that have previously shade your posts, webinars, behind-the-scenes,,. It has to be rich is pretty enticing and manually sharing the links to the offer the! Away a few of the process what kind of posts do they create, I... A part-time journalist is like asking a pig to fly people looking for business promotional.... The December awareness causes you can advertise on them: 29 & business strategy at! I expect that at the end of your business can be the contractor they for! Has raised awareness of Dirt Devil among men by 39 % with promo..., videos, and I want it from someone whos been there to. All health enthusiasts write on health and fitness these custom clocks go well bathrooms... Almost ready to come online, make sure to advertise in all the of! Business can be a part-time journalist is like asking a busy engineer to be long full... Becomes incredibly easy that ice cream sandwich, and manually sharing the links to small... Olay enlisted the help of 9 empowering female influencers to talk about overcoming or facing their challenges like print are... Have previously shade your posts, they give you an early taste and topics! And amplify content and feel our methodology and amplification strategy was exceptionally creative you customize them properly, youll the.

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